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PurpleMay: A Legacy of Craftsmanship, Redefined for the Future

In 1998, PurpleMay was born from a passion for exquisite jewellery and an unwavering commitment to craftsmanship. Founded by May, a visionary woman in the jewellery industry, the brand embarked on a journey that spanned over two decades, shaping and reshaping the landscape of fine jewellery. From its humble beginnings, PurpleMay established itself as a key player in the industry, engaging in every facet of the jewellery-making process.

For over 20 years, PurpleMay has mastered the intricacies of the jewellery supply chain. From sourcing the finest gemstones to excelling in OEM production with setting techniques that surpassed local peers, and pioneering design visualisation and 3D rendering, the brand’s expertise extended across every layer of the industry. Whether supplying finished jewellery or catering to the secondary jewellery market, PurpleMay remained dedicated to quality, precision, and innovation.

With its exceptional craftsmanship and outstanding setting techniques, PurpleMay quickly gained prominence in its early years, attracting numerous jewellery retailers seeking collaboration. During this time, May recognised that the jewellery industry was largely male-dominated, with women rarely involved in intricate techniques such as stone setting and engraving. Understanding the immense potential of female artisans—whose patience and precision could bring a unique finesse to fine jewellery—PurpleMay took a pioneering step by actively training and employing women in its workshops, offering them opportunities to grow and thrive in the industry. Even esteemed jewellery families entrusted the brand with their bespoke creations, further solidifying PurpleMay’s reputation as a master of fine jewellery.

As the brand’s recognition grew, PurpleMay’s work caught the attention of prestigious auction houses. A particularly distinctive piece was acquired at an exceptionally high price, establishing the brand’s presence in the world of high-end jewellery collectors. Simultaneously, PurpleMay garnered the admiration of renowned celebrities, leading to exclusive collaborations that showcased the brand’s creations on red carpets and high-profile events worldwide.

Yet, evolution is inevitable. Today, PurpleMay embraces a transformative shift—from a predominantly B2B model to a customer-centric B2C experience. The mastery once reserved for industry partners is now unveiled directly to the market, offering clients unparalleled craftsmanship and bespoke creations that reflect their deepest aspirations and personal expressions.

This transformation marks a defining moment in PurpleMay’s history. With a renewed focus on retail, the brand now offers a spectrum of services, including:

Fine Jewellery Retail: An exclusive collection of finely crafted pieces, available both online and in physical boutiques.

Bespoke Jewellery Services: Whether a simple custom design or an elaborate masterpiece, each piece is crafted with meticulous attention to detail.

High Jewellery & Appointment-Based Retail: A tailored experience for those seeking rare and extraordinary creations.

Bridal Jewellery: A collection that celebrates love, offering both ready-to-wear and fully customisable designs for life’s most significant moments.

However, PurpleMay is more than just a jewellery brand—it is a movement dedicated to empowering women and embracing social responsibility. May has always believed in the transformative power of women, and this philosophy continues to shape PurpleMay’s future. As the brand evolves, so does its commitment to fostering a space where women are encouraged to express themselves, explore their potential, and celebrate their achievements.

Looking ahead, PurpleMay aspires to play an active role in supporting women across various creative and entrepreneurial fields. Whether through cultivating artistic collaborations, creating platforms for self-expression, or fostering meaningful connections, the brand envisions initiatives that celebrate the strength, creativity, and brilliance of women. In alignment with this vision, PurpleMay also seeks to deepen its engagement in sustainable and ethical practices, ensuring that its artistry not only illuminates the present but also contributes positively to future generations.

More than fine jewellery, PurpleMay is a reflection of progress, empowerment, and timeless beauty—an evolving narrative that continues to inspire and uplift. May has always believed in the transformative power of women, and PurpleMay has long extended its influence beyond commerce, actively supporting female growth and development.