THE PM DIAMONDS
Every Diamond, A Testament to Excellence. Every Jewel, A Legacy of Strength.
Each PurpleMay diamond is 100% natural, meticulously sourced and selected for its exceptional clarity, colour, and brilliance. Only diamonds that meet our highest standards are chosen, ensuring a radiance that speaks for itself. Our diamonds are handpicked for purity and brilliance, with no traces of yellow tint—ensuring only the most luminous stones are featured in our designs. Precision-cut by elite artisans, each diamond achieves the perfect balance of fire and light, capturing its full potential in every facet. Every diamond is accompanied by an official GIA certificate—a mark of authenticity and excellence—guaranteeing that it meets the highest global standards.
The 4Cs
THE CUT
A diamond’s cut is the most critical factor influencing its brilliance. The way a diamond is cut determines how light interacts with its facets, reflecting and refracting to create its signature sparkle.
The Gemological Institute of America (GIA) grades diamond cuts from Excellent to Poor, based on proportions, symmetry, and polish. Ideal proportions allow light to be maximally reflected through the top of the diamond, creating a dazzling effect, while poor cuts cause light leakage, diminishing brilliance.
The three main types of diamond cuts are:
Brilliant Cut – Maximises fire and scintillation
Step Cut – Emphasises clarity and transparency
Mixed Cut – Blends both qualities
At PurpleMay, we select only Excellent or Very Good cut diamonds, ensuring maximum brilliance through precision craftsmanship. Each diamond is expertly cut to achieve perfect symmetry and proportions, allowing light to reflect and refract optimally, creating extraordinary fire and sparkle.
The CLARITY
Clarity refers to the presence of internal inclusions or external blemishes within a diamond, naturally formed over millions of years. The fewer the inclusions, the rarer and more valuable the diamond.
The GIA Clarity Scale ranges from Flawless (FL)—where no inclusions are visible under 10x magnification—to Included (I3), where inclusions can be seen with the naked eye. Common inclusions include pinpoints, feathers, and crystals. While microscopic inclusions do not impact beauty, larger or more prominent ones can affect both brilliance and durability.
At PurpleMay, we adhere to a strict standard of SI1 clarity and above, ensuring no visible inclusions in everyday wear. Each diamond is meticulously examined to allow for maximum light transmission, achieving a stunning, flawless sparkle.
The COLOR
Diamond colour is graded from D (colourless) to Z (noticeable tint), with colourless diamonds being the rarest and most valuable. At PurpleMay, we exclusively use natural diamonds graded G and above, guaranteeing a bright, pure, and visually striking appearance that enhances its luminous beauty.
PurpleMay meticulously selects diamonds of G colour grade and above, ensuring an exceptional level of transparency and brilliance. Whether classic white diamonds or rare fancy-coloured stones, our rigorous selection process guarantees outstanding colour performance.
The CARAT
A diamond’s carat weight determines its size, with 1 carat equalling 0.2 grams. While a higher carat weight generally signifies a larger diamond, its perceived size also depends on cut proportions and shape. For example, elongated shapes like oval or marquise may appear larger than round diamonds of the same weight.
When selecting a diamond, carat weight should always be considered alongside cut quality, ensuring the perfect balance of size and brilliance.
At PurpleMay, our exceptional craftsmanship allows for pavé settings with diamonds as small as 0.003ct, showcasing brilliance even in the most delicate details. From exquisite micro-pavé diamonds to breathtaking statement stones, we offer a selection ranging from 0.003ct to over 5.00ct, catering to diverse styles and preferences.
The CERTIFICATE
